Kellogg's and Winn-Dixie

In a partnership between Kellogg's and Winn-Dixie, a program was designed to help three families a year realize their dreams of home ownership. For every two Kellogg's, Keebler, Cheez It, Eggo, or Kashi products purchased in a 6 week promotional period at Winn-Dixie, Kellogg's donates .25 cents up to $50,000 towards building a Habitat house in a designated area. Currently, Winn-Dixie and Kellogg's have built a total of 8 homes in the Florida, Mississippi and Louisiana markets. Still under construction is one house in Alabama, with yet another three homes planned for Jacksonville, Louisiana, and the Gulf Coast in the later part of 2008.